by Donald Wood
Last updated: 8:50 AM ET, Fri November 17, 2023
A recent study found that the majority of travelers are
hitting the road during the upcoming Thanksgiving and Winter Holiday travel
period.
According to a survey from Enterprise Mobility, 56 percent
of Americans surveyed plan at least one overnight trip at least 50 miles away
from home between November and January 2024, with 61 percent of those journeys
taking place in an owned or rented vehicle this holiday season.
While 48 percent of trips are planned in a personal vehicle,
just 11 percent are anticipated to be a rental vehicle, and two percent will
utilize a rideshare service. Another 28 percent plan to use loyalty points
toward booking travel, and a third of those respondents plan to use them toward
a rental vehicle.
“The great American road trip is alive and well, and we are
seeing strong demand at both our neighborhood and airport locations and an
increase in holiday travel bookings compared to last year,” Enterprise Mobility
Senior Vice President Will Withington said.
Travelers are planning an average of two trips this season,
with Christmas being the most popular holiday for travel (66 percent), followed
by Thanksgiving (49 percent). More than half of the planned journeys this
holiday season are to visit friends and family (58 percent).
As for destinations, California, Florida and Texas are the
top domestic hotspots, while Mexico, Canada, Australia, the Dominican Republic
and Greece top the list of international vacation destinations.
Generationally, Millennials (age 27-42) are the most likely
to have travel plans this holiday season (62 percent), while Generation Z (age
18-26) is the least likely (43 percent).
And if you’re wondering what Americans listen to on their
road trips, 90 percent of people said they would turn on at least some holiday
music.
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