Cruise & Cruise Line

Atlas Ocean Voyages Launching Co-Branded Marketing Tool for Travel Advisors

Image: Atlas Ocean Voyages' World Traveller sailing in Antarctica. (Photo Credit: Atlas Ocean Voyages)
Image: Atlas Ocean Voyages' World Traveller sailing in Antarctica. (Photo Credit: Atlas Ocean Voyages)
Sarah Kuta
by Sarah Kuta
Last updated: 12:40 PM ET, Thu May 1, 2025

Atlas Ocean Voyages is partnering with Approach Guides to offer co-brandable marketing pages and support for travel advisors.

“Selling our yacht-inspired expedition cruises—intimate, upscale, immersive—requires a personal touch,” says Colleen Rodriguez, vice president of marketing at Atlas Ocean Voyages.

“This partnership is born out of a deep respect for our travel advisor partners: equipped with this new technology, advisors can showcase all of the special Atlas touches that delight clients, without the time-consuming, mundane tasks associated with traditional marketing," Rodriguez continued.

Thanks to the new partnership, travel advisors can make “content experiences” that spotlight Atlas Ocean Voyages’ itineraries, onboard experiences, destinations, ships and promotions. Travel advisors can share the personalized content experiences via a variety of platforms, including their website, email, social media and at in-person events with QR codes. 

Travel advisors can access the service for free by visiting inspires.to/atlas. The company is also inviting travel advisors to join a masterclass webinar about the new offering.

“Delighting agents with less work,” says Rodriguez. “It’s a magical combination for our travel advisors and it’s sure to elevate our business together." 


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Sarah Kuta

Sarah Kuta

Sarah Kuta is a writer and editor based in Longmont, Colorado. Her work has appeared in Travel+Leisure, Conde Nast Traveler, AFAR, Food&Wine, Smithsonian magazine, National Geographic, Lonely Planet, Robb Report, the Toronto Star, the Denver Post and many other publications. Sarah has a degree in journalism from Northwestern University. She can be reached at [email protected]  You can follow her on social media https://www.instagram.com/kutasarah/ and https://twitter.com/SarahKuta

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
Worry-Free Access to the World - Part 3Monday, November 2, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...
Watch Now!
Mexico for the Western Traveler Part 2: 2026Tuesday, October 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse in the virtual studios for Discover Mexico for the...
Watch Now!
River Cruises PlusMonday, October 26, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, TravelPulse and leaders from top river cruise companies to get the...
Watch Now!
Worry-Free Access to the World - Part 3Monday, November 2, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...
Watch Now!
Mexico for the Western Traveler Part 2: 2026Tuesday, October 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse in the virtual studios for Discover Mexico for the...
Watch Now!
River Cruises PlusMonday, October 26, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, TravelPulse and leaders from top river cruise companies to get the...