Cruise & Cruise Line

Atlas Ocean Voyages Launching Co-Branded Marketing Tool for Travel Advisors

Image: Atlas Ocean Voyages' World Traveller sailing in Antarctica. (Photo Credit: Atlas Ocean Voyages)
Image: Atlas Ocean Voyages' World Traveller sailing in Antarctica. (Photo Credit: Atlas Ocean Voyages)
Sarah Kuta
by Sarah Kuta
Last updated: 12:40 PM ET, Thu May 1, 2025

Atlas Ocean Voyages is partnering with Approach Guides to offer co-brandable marketing pages and support for travel advisors.

“Selling our yacht-inspired expedition cruises—intimate, upscale, immersive—requires a personal touch,” says Colleen Rodriguez, vice president of marketing at Atlas Ocean Voyages.

“This partnership is born out of a deep respect for our travel advisor partners: equipped with this new technology, advisors can showcase all of the special Atlas touches that delight clients, without the time-consuming, mundane tasks associated with traditional marketing," Rodriguez continued.

Thanks to the new partnership, travel advisors can make “content experiences” that spotlight Atlas Ocean Voyages’ itineraries, onboard experiences, destinations, ships and promotions. Travel advisors can share the personalized content experiences via a variety of platforms, including their website, email, social media and at in-person events with QR codes. 

Travel advisors can access the service for free by visiting inspires.to/atlas. The company is also inviting travel advisors to join a masterclass webinar about the new offering.

“Delighting agents with less work,” says Rodriguez. “It’s a magical combination for our travel advisors and it’s sure to elevate our business together." 


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