by Sarah Kuta
Last updated: 11:40 AM ET, Mon April 8, 2024
Celebrity Cruises is launching a new brand positioning and brand identity with the tagline “Nothing Comes Close.”
“Our guests tell us that Celebrity vacations are unparalleled,” says Laura Hodges Bethge, president of Celebrity Cruises. “From the thoughtfulness of our crew, to the excitement of entertainment and activities, guests tell us that ‘Nothing Comes Close’ to the way we make them feel. Our new brand position packages this feeling in a memorable and compelling way.”
The new campaign debuts today with a full funnel media buy, and you can see some of the new content on the cruise line’s YouTube channel.
It builds upon the “enthusiastic reception” to the company’s introduction of Celebrity Ascent late last year, as well as the debut of Celebrity Xcel in 2025, according to the cruise line.
“This isn’t just a brand campaign,” says Michael Scheiner, senior vice president and chief marketing officer for Celebrity Cruises. “This is who we are. It embodies the spirit of what sets a Celebrity Cruises vacation apart. The creative direction captures and conveys the elevated emotions and transformative experiences that guests enjoy from the moment they step onboard Celebrity Cruises, where every detail is elevated beyond their expectations.”
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