by Sarah Kuta
Last updated: 11:00 AM ET, Mon December 16, 2024
Celestyal Cruises is unveiling a new trade portal to support travel advisors.
Called “The Celestyal Compass,” the new portal launched December 10—just in time for wave season. It will incorporate a new learning platform called “Celestyal Campus” featuring training modules on topics like the brand, life onboard Celestyal’s two ships, itineraries, shore excursions and more.
Travel advisors will earn stars for every module they complete, which will help them gain exclusive benefits from Celestyal.
“The Celestyal Compass” will also offer marketing assets and information on the company’s latest offers and campaigns.
“The launch of ‘The Celestyal Compass’ is a milestone moment in both our digital and trade strategy,” says Tim Locke, director of e-commerce at Celestyal. “It includes everything that agent partners—who we are calling our ‘Celestyal Navigators’—need to learn about our ships and the onboard experience, itineraries and much more, all at their fingertips in an easy-to-use platform. And, by launching in time for wave, we’re giving agents the best possible chance of boosting their sales during this key time of year.”
In addition to the new trade portal, Celestyal has also launched a new consumer-facing website designed to enhance the customer experience and simplify the booking process. Travelers can enjoy improved site navigation, a dynamic new homepage, detailed itineraries and a frictionless booking system.
The new consumer-facing site also incorporates an improved itinerary search tool, as well as an AI-powered CelestyalPay option that will allow guests to plan their pre-purchased specialty food and drinks tab based on their predicted consumption, in order to receive an added bonus amount from the cruise line.
“As a challenger brand, we’ve made some bold moves in recent times, and our new trade portal and website are no different,” says Lee Haslett, chief commercial officer at Celestyal. “They represent the next chapter in our digital strategy, as we look to supercharge our online offering. The website features an intuitive experience that is rich in storytelling to allow our guests to immerse themselves in our itineraries from the very start.”
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