by Sarah Kuta
Last updated: 11:25 AM ET, Tue February 27, 2024
Travelers and travel advisors booked a record number of voyages with Scenic Luxury Cruises & Tours and Emerald Cruises in January.
The cruise brands beat their previous best January—which took place in 2020—by 67 percent. In addition, many of those bookings were for 2024 cruises, followed by those taking place in 2025.
“The exceptional January bookings are a testament to the unparalleled experiences we offer across our fleet,” says Ken Muskat, managing director of Scenic Group USA, the parent company of the two cruise lines. “This milestone not only reflects our team's hard work and dedication but also the confidence and desire for travel that our guests are demonstrating. The robust start to 2024 signals a promising wave season ahead."
For Scenic Luxury Cruises & Tours, the best-selling river cruise in January was the “Rhine Highlights” itinerary. For ocean cruises, the most popular itinerary was Scenic Eclipse’s expedition to the Arctic.
For Emerald Cruises, the top river cruise booked last month was the 8-day “Danube Delights” itinerary through Central Europe. Caribbean cruises were the most popular trips aboard the line’s fleet of luxury ocean yachts.
Other cruise companies are also celebrating January successes this year, including Royal Caribbean Group, Cunard and Princess Cruises.
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