Cruise & Cruise Line

Princess Cruises Launches Contest to Ride in Rose Parade

Image: The Rose Parade in Pasadena is famous for their floats full of flowers. (Photo via Pasadena Convention & Visitor's Bureau) (Photo Credit: Pasadena Convention & Visitor's Bureau)
Image: The Rose Parade in Pasadena is famous for their floats full of flowers. (Photo via Pasadena Convention & Visitor's Bureau) (Photo Credit: Pasadena Convention & Visitor's Bureau)
Noreen Kompanik
by Noreen Kompanik
Last updated: 11:00 AM ET, Wed September 9, 2026

Princess Cruises is inviting its Princess Captain’s Circle elite members to “Share Your Princess Story” for a chance to ride in the cruise line’s float in the 138th Rose Parade.

Four winners will each receive a trip for two and the opportunity to experience the Rose Parade in Pasadena, California on the Princess’ float on January 1, 2027.

Captain’s Circle Elite members that are at least 18 years old and residents of the U.S., District of Columbia and Canada (excluding Quebec) and have completed 15 cruises or 150 cruise days are eligible for the contest.

To enter, members can submit a 300- to 500-word essay that celebrates the unforgettable memories, meaningful connections, and extraordinary destinations that have made Princess part of their story.

"Princess guests have been at the heart of our story for more than 60 years, and many have shared incredible moments with us across decades of travel," said Marie Lee, Princess Cruises Chief Marketing Officer in a statement.

She added, "As we celebrate the Rose Parade theme of 'Welcome,' we can't think of a more meaningful way to bring it to life than by inviting some of our most loyal guests to share the Princess stories they treasure most - and welcoming four of them aboard our float on New Year's Day."

Designed and built by Artistic Entertainment Services, the Princess float will measure approximately 55 feet long and 22 feet high and feature more than 320,000 flowers, seeds, bark, leaves and other natural materials. Through rich floral textures, vibrant colors and animation, the float will showcase Princess destinations including Alaska, Japan, Australia and Europe.


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