by Donald Wood
Last updated: 2:12 PM ET, Mon April 15, 2019
Ultra-luxury cruise line Seabourn is helping travel agents and advisors by debuting the overhauled and updated Seabourn Academy.
Seabourn Academy was initially launched in 2012 as a resource for agents and advisors to achieve success by offering insights, techniques and insider tips to find, attract and satisfy affluent clients.
The agent and advisor focused lessons can be accessed online at no cost and provide the skill necessary to achieve sales goals. The Seabourn Academy is comprised of six courses divided into multiple lessons that cover every angle of selling ultra-luxury travel.
Each module features learning objectives, quizzes and a final exam, and the course offers agents and advisors a wealth of detail on Seabourn's expanded fleet, which now counts five ultra-luxury vessels and two on the horizon.
The courses include:
-101: Mastering the Art of Selling Luxury Travel - Providing insights into the vocabulary of ultra-luxury, as well as differences, expectations, truths, and myths.
-102: The Elements of Ultra-Luxury - An overview of the physical and intangible features of ultra-luxury travel and their benefits to affluent travelers.
-103: The Anatomy of Ultra-Luxury Leisure - Covering ultra-luxury onboard programs, prestigious partnerships and the ultra-luxury guest experience.
-104: Luxury Travel Destinations - A journey into seasonal cruising regions, matching clients to destinations that appeal to their interests and tastes, and the wealth of pre- and post-cruise options that Seabourn makes available to guests.
-105: Locating, Attracting and Serving Luxury Travelers - Covering branding, the habits of affluent travelers, and successful marketing strategy and tactics.
-106: Making the Sale & Seabourn Sales Support - The art of making recommendations, handling objections, and closing a sale, as well as resources available to travel advisors.
-Plus optional courses covering Social Media 101 and Seabourn Journeys, which are pre- and post-cruise immersive land experiences commissionable to travel advisors at 14 percent.
Agents and advisors who graduate from Seabourn Academy will receive certification as a Seabourn Ultra-Luxury Travel Specialist with email signature logo; continuing education credits from CLIA, The Travel Institute or ACTA; exclusive reduced Seabourn Advisor Appreciation Fares; and a chance to win a complimentary Seabourn voyage.
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