by Lacey Pfalz
Last updated: 2:20 PM ET, Mon March 3, 2025
During the 97th Oscars, five major brands, including Carnival Cruise Line, participated in an advertising stunt featuring six commercials with over 75 real-life stunt performers.
The ads featured two for Samsung Galaxy, one for Carnival Cruise Line, and others for Kiehl’s, L’Oréal Paris and MNTN. All can be viewed on The Oscars YouTube and Disney Advertising Instagram.
In each ad, stunt performers perform daring leaps out of helicopters and much more. Renowned stunt coordinator, director and stunt performer Chris Denison.
“This campaign is a love letter to stunt performers – the people behind the scenes who so often go unseen and uncelebrated for their contributions to movie making. I’ve just been blown away by the support and enthusiasm from our incredible brand partners, Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung,” said renowned stunt coordinator, director and stunt performer Chris Denison.
“From the get-go they’ve been instrumental in helping us put a spotlight on the stunt community and getting as many of these amazingly talented people in front of the camera as possible. Not as a celebrity double or unnamed stunt performer, but as themselves. Seeing it come to life has been one of the most exciting, encouraging experiences of my career as a coordinator, director, and stunt performer.”
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