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The mania that ensues when Taco Bell opens in Japan now has a hip-hop soundtrack.
Previously we noted that the fast-food company Taco Bell would once again open in Japan, unveiling a Shibuya district location in Tokyo on Tuesday, April 21.
Little did we know but the occasion called for a rap music video with beats so hot they are the musical equivalent of Fire Border Sauce, which is actually only slightly hot but tasty nonetheless.
Thanks to Eater, we get to enjoy this morsel while chowing down on the American version of Taco Bell fare:
The report points to Japanese site Wonder Laboratory, which names the rappers as none other than the Ascetic Boys.
Perhaps, if that is the duo's name, it is in reference to one's self control needed when ordering at a Taco Bell. Because if you aren't careful, you can easily leave with a 12-pack of tacos, a few Chalupas and some blank stares from the workers.
In any case, the website offers some reviews that aren't exactly glowing for the marketing rollout.
We say it's as brilliant as placing meat in a tortilla and wrapping it up into a burrito.
As for what is being said, Eater helps us out again: "Mentioned multiple times is Taco Bell's take on Taco Rice, which will be served alongside other Japan-only menu items like shrimp-and-avocado burritos and a dessert called 'ice cream tostadas.'"
Surely two-and-a-half minutes spent rapping on Taco Bell seems like overkill, but we never enjoyed something so captivating as this jam that is so hot it belongs with the rest of Khaleesi's dragons.
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