by Donald Wood
Last updated: 5:55 PM ET, Tue June 20, 2017
Walt Disney World Resort announced Tuesday that it has extended its community sponsorship agreement with the NBA's Orlando Magic to become the team's first jersey sponsor.
Starting during the 2017-18 season, Orlando fans will see the 2.5 inch-by-2.5 inch Disney logo on the front left of each of player's jersey.
The Magic are the seventh NBA team to announce a jersey sponsorship for next season.
Disney World and the Magic became Champion of the Community sponsors in 2010, and the two companies have been working together ever since on outreach initiatives that benefit the local community and make Central Florida a better place to live, work and play.
"With Orlando as our hometown, magic has always been a key strand of our DNA," Orlando Magic CEO Alex Martins said in a statement. "This expanded agreement with Disney brings our story full circle and represents the coming together of two dynamic organizations that have become synonymous with Orlando."
"At Walt Disney World Resort, we naturally believe in all things magic and are happy to support our hometown team," Walt Disney World Resort President George A. Kalogridis said in a statement. "This long-term relationship symbolizes our shared focus of solidifying Orlando as a world class city for sports."
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The extended partnership between Orlando's basketball team and the world-renowned theme park will help connect both fan bases, provide shared marketing opportunities and cement Central Florida's reputation as a global sports destination.
The multi-year extension will also expand Disney World's presence at the Amway Center by adding a special seating and hospitality area that may be used for annual pass holder upgrades during select Magic home games.
Disney-branded Orlando jerseys will also be available for purchase at the Amway Center.
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