If you had an infinite supply of LEGO bricks and could build anything in the world, what would it be?
If this is the kind of question that fuels your dreams and keeps you up late at night sketching Utopian worlds of fantasy, then Airbnb has a contest for you.
One lucky-and imaginative-contestant and three friends or family members will win an overnight stay in the newly opened LEGO House in Billund, Denmark, the home of the famed building block.
After exploring the house and its numerous displays in the company of Jamie Berard, one of the top LEGO master builders, winners will then have access to 25 million bricks in order to bring their dream world to life.
"I am so intrigued to see what people will imagine", says Jamie Berard, senior designer at the LEGO Group. "We have unlimited bricks here and in some ways it can be a bit challenging but it also liberates you to imagine something that is truly meaningful and expressive. The uniqueness of the opportunity to stay in the home of the LEGO brick should hopefully inspire everyone. That's how I feel when I come here."
If the idea of a nearly unlimited supply of LEGO bricks leaves you feeling overwhelmed or stymied, worry not, Berard will be on hand to provide technical assistance.
Winners will arrive at the LEGO House on Nov. 24, where they'll be greeted by Berard. The first stop is a lunch break, but before the winner can eat, they'll have to place their order to robot waiters. The spoken word will not suffice, however. In this monument to architecture and design, food orders must be described using LEGO bricks.
After lunch, the house closes to the public and becomes the private playground of the winners.
A tour includes stops at the Tree of Creativity, built by hand from more than 6 million bricks; the Masterpiece Gallery which displays LEGO creations from fans from around the world; and the Experience Zones where the winner can enjoy some hands-on practice. An optional trip to the involves a trip down LEGO memory lane, including a display of some of the brand's most iconic sets ever produced.
The final stop, a bedroom floating underneath an 18-foot LEGO waterfall, surrounded by a pool of bricks.
Before drifting off, however, the winner will need to get started bringing their winning entry to life.
The contest is being hosted by the LEGO House in Billund in partnership with Airbnb.
"Airbnb is all about helping people find magical and unforgettable travel experiences. What could be more magical than having the brand new LEGO House all to yourselves for the night? This really is a dream come true for any family with a passion for LEGO and I doubt there will be much sleeping as there is so much to enjoy in this incredible space," says James McClure, Airbnb's General Manager for UK and Nordics.
To enter, visit the listing page of LEGO House on Airbnb and simply answer the question: If you and your family had an infinite supply of LEGO bricks, what would you build? Describe your dream creation and complete your entry by Nov 16.
There are no age limitations on who may enter and the contest prize includes airfare from anywhere in the world, so there's really no excuse to not enter.
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Insider tip: To gain a slight edge over the competition it's good to know that while the company is called LEGO, that term is not interchangeable with the actual brick pieces.
In fact, according to the LEGO Fair Play web page, LEGO must always be used "as an adjective, not a noun." So, with our apologies to the tweet from Time, posted above, it is not correct to call the bricks themselves LEGO, or worse yet, Legos.
Again, according to the Fair Play web page, always "say 'MODELS BUILT OF LEGO BRICKS.' Never say 'MODELS BUILT OF LEGOs.'"
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