The EY organization today released its Media and Entertainment
Poll (M&E) examining the perceptions, attitudes and intentions of consumers
worldwide towards experiential entertainment activities such as cruises,
theme parks, local entertainment, sporting events, live entertainment and
casinos and resorts.
Conducted in April, 4,000 consumers were polled across
the United States, Western Europe and Asia-Pacific.
Key study findings related to travel include:
- Entertainment is driving travel: with 44
percent of global consumers and 52 percent of Americans traveling specifically
for entertainment.
- Cruises see high spend and satisfaction: with
61 percent of cruise growers spending $1000+ USD and 86 percent reporting the
experiences met or exceeded the expectations.
- Upgrades are the norm: Half of consumers
who bought cruises or theme park passes also paid for premium add-ons.
- Young travelers want more:Gen
Z and Millennials are prioritizing tech-enabled, wellness-driven, and
gamified experiences — especially in cruise and casino settings.
- Sustainable features: 69 percent of
consumers are willing to pay extra for locally sourced food and contributions
to local communities (67 percent). Younger generations are willing to pay a 26
percent premium for sustainable features though they are generally in the
lowest socioeconomic group.
Javi Borges, EY Global and EY Americas Media &
Entertainment (M&E) Sector Leader, said in a statement, “At a time of
global economic and geopolitical upheaval, our research shows consumers’ desire
for immersive, live entertainment experiences is as strong as ever – and
potentially getting stronger.”
He added, “For providers offering these experiences, this
robust demand presents major opportunities. But to reap the full benefits,
they’ll need to understand consumers’ varying motivations and preferences – and
align their efforts, accordingly, including making effective use of technology
to meet rising expectations.”
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