by Lacey Pfalz
Last updated: 10:10 AM ET, Wed September 20, 2023
Fans of the Netflix series ‘Emily in Paris’ can now indulge their love for the show and explore Paris for the first time with a partnership between Paramount Global and DHARMA, a travel startup offering trips hosted by iconic people and brands.
The five-day small group “Paris by Emily” trip is hosted by lifestyle influencers, called “Emileaders.” Fashion, lifestyle and romance are at the heart of the experiences offered during the trip, like a visit to a private designer atelier to a rooftop cocktail making session.
“This innovative concept is a brand-new adventure,” said Netflix TV personality Ines Tazi, who is the first ambassador to host one of these trips. “I love creating bridges between online and offline, fiction and reality. Curating this new experience allows me to share what I cherish about Paris, from fashion and gastronomy to art and history. Just like Emily in Paris, this is an ode to the French capital for culturally curious minds!”
“We crafted these ‘Paris by Emily’ trips to ensure guests leave Paris with something far more meaningful than just a souvenir beret and some photos. Our core conviction is that the future of travel is not about the where but the why," said Charaf El Mansouri, CEO at DHARMA. “So many of us seek travel experiences that are transformational. Series like Emily in Paris make you wish there was a ‘Book This Trip’ button at the end of every episode - that’s the opportunity we see ahead."
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