Roller coaster enthusiasts can now ride a coaster without actually getting on a ride at Six Flags theme parks.
The virtual experience is called Metaverse on Roblox. It combines the physical aspect of
riding a coaster with crossing into the digital world.
Six Flags is redefining virtual entertainment with Roblox,
the global immersive platform for communication and connection. The Six Flags
Metaverse on Roblox offers a wide range of interactive experiences, including
virtual roller coasters, thrilling mazes inspired by the iconic Fright Fest and
engaging games.
In partnership with Digital Twin’s proprietary
"Coastercoin" software, users can collect them in the experience
which can only be redeemed for Six Flags rewards and activities at physical Six
Flags parks, seamlessly blending the virtual and physical worlds – a first in
the theme park industry.
“Bringing Six Flags to Roblox has enabled us to create a
one-of-a-kind metaverse experience that will engage and entertain our fans in
innovative ways,” said Selim Bassoul, CEO of Six Flags.
“This initiative underscores our dedication to pioneering new entertainment
frontiers and setting industry standards.”
"Our goal is to create immersive experiences that
allow our guests to explore the excitement of Six Flags in a whole new way by
seamlessly integrating the digital and physical worlds,” said Omar Jacques Omran, CTO of Six Flags.
The Six Flags Metaverse on Roblox is now live and
accessible to users worldwide.
The news comes less than two months after
Six Flags announced a record investment in North American parks.
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