EU Tourism Continues Strong Growth

Image: In 2017, EU destinations welcomed 538 million international, overnight visitors. (photo via Sean3810 / iStock / Getty Images Plus)
Image: In 2017, EU destinations welcomed 538 million international, overnight visitors. (photo via Sean3810 / iStock / Getty Images Plus)
Mia Taylor
by Mia Taylor
Last updated: 5:16 PM ET, Thu April 26, 2018

Countries within the European Union continue to be among the top destinations on the planet.

In 2017, EU destinations welcomed 538 million international, overnight visitors, which represents a significant 40 percent of the world total, according to a newly released report on European Union Tourism Trends compiled by the World Tourism Organization (UNWTO).

That figure is an eight percent increase over the previous year and continues a multi-year trend that has seen the European Union enjoying the continued growth of international arrivals following the global economic crisis of 2009. Annual growth rates have exceeded four percent in the last five years.

"Sustained growth in tourism has been instrumental in the economic recovery of many countries in Europe and around the world, contributing to job creation, economic growth and a healthy balance of payments," UNWTO Secretary-General Zurab Pololikashvili said in a statement.

EU accommodation establishments meanwhile, provided more than three billion nights of lodging, half of which were for domestic visitors (residents) and half international visitors. Of the 1.5 billion international nights, 1.1 billion were guests from EU countries and 413 million guests from outside the EU.

In addition, tourism accounts for six percent of the EU's overall exports, according to the new report. The direct contribution of tourism to individual EU economies is as high as 11 percent of GDP in some places.

More than two million businesses dedicated mainly or partially to tourism operate in the EU, most of them small and medium-sized enterprises (SMEs), employing some 12 million people.

"Tourism is a key pillar of the EU strategy for jobs and inclusive growth and I am confident that our strong partnership with the European Union will continue to drive the quality, sustainability, and competitiveness of the European tourism sector forward," Pololikashvili said.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Mia Taylor

Mia Taylor

Senior Editor

Mia Taylor is an award-winning journalist who has two decades of experience. Most recently she worked as a staff writer for America's largest digital publisher DotdashMeredith, where she contributed stories on a daily basis to four of the company's most iconic brands - Parents,Real Simple, Better Homes & Gardens, and Health. Her work has also appeared in Travel + Leisure, The Boston Globe, The San Diego UnionTribune, Westways Magazine, Fortune, and more.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Watch Now!
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...