Wave Season is Cruise Booking Season

Image: PHOTO: Partner with Avoya and get ready for wave season. (photo by Jason Leppert)
Image: PHOTO: Partner with Avoya and get ready for wave season. (photo by Jason Leppert)
Lisa Iannucci
by Lisa Iannucci
Last updated: 2:30 PM ET, Thu November 9, 2017

During the holiday season, it is the perfect time for family and giving-and, of course, making New Year's resolutions-but once the ball has dropped and the confetti is picked up, it's time to turn your attention to your clients' upcoming vacations because it's Wave Season!

Wave Season, which is often described as the Black Friday of the cruise industry, is about finding some of the best cruising deals of the year for your clients.

Wave Season is not a one-day blockbuster event like Black Friday, so don't worry about getting up at midnight to miss any sales. Instead, it's a three-month period that starts in January and runs until the end of March where agents can find discounted cruise fares and maximize their clients' cruise dollars.

To get the most out of Wave Season, pair up with a leading host agency, such as Avoya Travel Network, which offers the highest quality resources, support, and amazing exclusive offers above and beyond cruise line offers to keep your agency competitive.

Avoya is also the only travel network that will send Live Leads™ directly to you via phone, web, and mobile app, at no additional cost, helping you spend less time looking for clients and more time selling. Regardless of your level of experience selling travel, Avoya can help you maximize your sales potential during Wave Season 2018.

Make sure you are all set up for Wave Season before it gets here and before ringing in the New Year so that you can make 2018 your best year yet.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Lisa Iannucci

Lisa Iannucci

Lisa Iannucci has written many travel articles for national magazines and newspapers. Over the years, her travel articles have...

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...