Hilton
is significantly bolstering its already prolific portfolio of luxury hotel
properties through its exclusive partnership with Small Luxury Hotels of the
World (SLH), which was first announced back in February. As of today, nearly 400
of this unique boutique properties will be available for booking via all of
Hilton’s direct channels, such as Hilton.com and the Hilton Honors app.
This alliance
integrates SLH’s prestigious and diverse collection of independent luxury stays
with Hilton’s renowned luxury brands, such as Waldorf Astoria, Conrad, LXR and
Signia by Hilton. This portfolio expansion now offers travelers a whole host of
intimate and extraordinary lodging options in exceptional locations, ranging “from
rustic huts and woodland treehouses to rainforest retreats and coastal villas”,
Hilton elucidated.
Through this
exclusive collaboration, members of Hilton Honors—the hospitality giant’s award-winning
loyalty program—can now earn and redeem points for future stays as guests of SLH
properties. They will also enjoy the same exclusive benefits at these boutique
urban, beach and resort hotels as they do at Hilton-branded locations, elevating
their travel experiences with special perks.
“Integrating with
Small Luxury Hotels of the World allows us to expand the Hilton stay experience
and travel aspirations for all guests, with special opportunities for our loyal
Hilton Honors members,” said Chris Silcock, president, global brands and commercial
services, Hilton. “The hundreds of independently minded properties are highly
complementary to our renowned luxury portfolio and support Hilton’s ongoing
efforts to expand and create distinct, localized travel experiences for our
guests.”
Hilton Honors
members staying at participating SLH hotels can now enjoy such advantages as more
opportunities to earn and redeem their loyalty points, free Wi-Fi, and a
guaranteed member discount. Gold and Diamond members will receive additional
perks like potential room upgrades and continental breakfast for up to two
guests. The Hilton Honors program continues to offer flexibility and value,
including Points & Money payment options, no resort fees on stays booked
with points and the 5th Standard Reward Night Free.
"Through this
collaboration, Hilton guests and Hilton Honors members will receive a warm
welcome at SLH member hotels, allowing them to experience our distinctive
approach to hospitality,” said Shaun Leleu, chairman, Small Luxury Hotels of
the World. “This alliance expands the reach of our boutique hotels to Hilton's
loyal and discerning clientele, transforming the global landscape for
independently owned hotels in a remarkable way."
Small Luxury
Hotels of the World supplies distinctive and customized hospitality experiences
that unequivocally reflect each destination’s culture and character, ensuring
that each and every stay is a singular one. This arrangement with one of the
world’s biggest hotel companies enables SLH’s network of independent properties
to reach a broader audience who may not have arrived at boutique hotel options
otherwise, or who are looking to book through points. For Hilton, the
partnership strengthens its already amplified growth trajectory and supports
its goal of offering customers more options in the industry’s most sought-after
markets.
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