Hilton is kicking off the new year with an all-new lodging category within its expansive portfolio, announcing the Apartment Collection by Hilton.
The hotel giant is expanding its footprint in the burgeoning short-term rental market with the help of Placemakr, an apartment hospitality brand and operator specializing in flexible, short-term and extended-stay accommodations in urban and suburban markets.
Travelers will be able to book stays via Hilton.com at Apartment Collection by Hilton in destinations including New York City, Washington, D.C. and Atlanta as early as the first half of 2026, the company confirmed.
The new units, ranging from studio to four-bedroom furnished apartments, will offer guests chef-ready kitchens, separate living areas to spread out and on-site laundry in addition to access to dedicated team members 24/7.
Apartment Collection by Hilton dining area. (Photo Credit: Hilton)
"Apartment Collection by Hilton represents the next chapter in Hilton’s growth story and the ways we are evolving to meet growing guest demand for this dynamic segment of hospitality," Hilton President and CEO Chris Nassetta said in a statement. "With this new brand, we are continuing to pioneer the future of the hospitality industry, giving guests even more ways to choose Hilton for every stay, backed by our service and reliability."
"After an extensive search, Hilton is proud to partner with Placemakr to introduce Hilton’s new lodging category," added Chris Silcock, president, global brands and commercial services, Hilton. "We’ve long seen the opportunity to deliver hospitality-driven apartment stays, offering spacious accommodations, thoughtful amenities, and authentic connections to local neighborhoods, and Placemakr shares that vision."
The new brand will build on Hilton's existing global inventory of approximately 10,000 apartment-style units, adding as many as 3,000 new units through its partnership with Placemakr.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
