by Donald Wood
Last updated: 8:15 AM ET, Tue February 10, 2026
Marriott International revealed during its Fourth Quarter
and Full Year 2025 Results conference call that the 2026 room revenue growth forecast
is below Wall Street estimates due to weak travel spending by low- and
middle-income households in the United States.
According to Reuters.com,
Marriott announced Tuesday that revenue per available room (RevPAR) for 2026 is
expected to only grow by 1.5 to 2.5 percent, below average estimates of a 2.3 percent
increase.
While data showed that consumer spending in the U.S. increased
in November and October, the jump is supported by higher-income travelers since
low- and middle-income households have less disposable income.
In total, Marriott said that RevPAR was flat in the U.S. and
Canada.
As for Marriott’s success in 2025, President and Chief
Executive Officer Anthony Capuano shared details about the hotel giant’s
results:
“Marriott delivered excellent results in 2025, reflecting
the strength of our brands, delivery of great experiences to our customers and
continued momentum in development activity,” Capuano said. “For the full year,
net rooms grew over 4.3 percent, worldwide RevPAR increased 2 percent, and our
fee‑driven, asset‑light business model continued to generate substantial cash,
enabling over $4.0 billion of capital returns to shareholders.”
As for the company’s developmental pipeline, Capuano
expressed optimism about the addition of new properties and its positive impact
on the overall business:
“Our development team signed approximately 163,000 organic
rooms during the year, and our global pipeline expanded to nearly 610,000 rooms
at the end of December, up roughly 6 percent from year-end 2024,” Capuano
concluded. “Conversions contributed about one‑third of organic room signings
and gross room additions, underscoring the continued attractiveness of our
brands to owners around the world.”
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