Amid the hustle
and bustle of modern life, the quest for quality sleep is quickly transforming
from an everyday challenge to a key motivator for travelers worldwide.
In fact, Hilton’s
2024 Trends Report discovered that resting and recharging is the number one
reason people of every generation want to take a trip this year. So-called “sleep
tourism”—building your entire travel experience around sleep—has become a growing
segment of the travel industry, first gaining momentum in 2023 and accelerating
this year.
It’s a niche
within the broader trend of Wellness Tourism, which has really been taking off
in recent years. The Global Wellness Institute found in its recent report that
Wellness tourism is, in fact, one of the travel industry’s fastest-growing
segments, on track to reach $1.4 Trillion by 2027.
Hilton
aims to be at the forefront of this movement, helping to redefine the guest
experience by placing a renewed emphasis on the importance of a good night's
sleep. Both in recognition of this burgeoning demand and to celebrate National Sleep Month, the
leading hospitality brand is partnering with sleep science expert Dr. Rebecca
Robbins to optimize the ways it can promote the best night’s rest possible
across its global portfolio.
An acclaimed
author, and an assistant professor in medicine and associate scientist at the Boston’s
Brigham and Women’s Hospital, Dr. Robbins holds a deep understanding of the
importance of sleep, and ways to modify behavior to get the most quality Zzzs
possible.
As part of this effort,
Hilton is launching new sleep-focused resort programming in collaboration with Dr. Robbins, including launching one-of-a-kind
Sleep Retreats at the Grand Wailea, A Waldorf Astoria Resort on Maui. At its Kilolani Spa, an all-new open-air
luxury spa that capitalizes on Hawaii’s natural beauty, Dr. Robbins will offer
guests in-depth insights into the science and practice of achieving restful
sleep.
With components
designed to educate and empower guests, while taking advantage of the resort’s
unique wellness amenities, the Sleep Retreats promise to deliver comprehensive
journey into supremely restorative sleep.
Entrance to the Kilolani Spa at Grand Wailea, A Waldorf Astoria Resort. (Photo Credit: Hilton)
“Understanding the
vital role sleep plays in our lives goes much deeper than just knowing we need
it. It's about nurturing and prioritizing it, especially in our fast-moving
world where being constantly on the go is the norm," said Dr. Robbins.
“Collaborating with Hilton to bridge the gap between sleep science and its
practical, everyday application excites me and our retreats serve as a
wonderful demonstration of how this knowledge can be brought to life—whether
traveling or at home.”
Participants will
have the opportunity to engage in various sessions, activities and discussions led
by Dr. Robbins, featuring strategies aimed at enhancing sleep quality. From
meditation sessions to lectures on sleep mechanics and disorders,
guests will gain valuable knowledge and practical techniques to optimize their
personal sleep routines.
Beyond educational
sessions, the Sleep Retreats will also feature spa services specially designed
to promote relaxation, mitigate jet lag and optimize circadian rhythms. Guests
can indulge in luxurious treatments that stimulate the release of
sleep-enhancing hormones, ensuring a deeply restorative experience.
Additionally, healthy, sleep-promoting meals will be provided to nourish both
body and mind, complementing the comprehensive approach to sleep wellness.
“Hilton seeks to
provide more than just a place to stay. We aim to be a catalyst for wellness,
starting with a great night’s sleep. Recognizing that more than half of all
travelers surveyed in our recent Trends Report emphasized the need for rest
when they travel, our commitment has never been more important,” said Amanda
Al-Masri, global vice president, wellness, Hilton. “From the moment a guest
steps into our hotels, every touchpoint is an opportunity to contribute to the
quality of their overall wellness, and these curated Sleep Retreats represent a
fusion of comfort, science and innovation crafted to improve the sleep
experience.”
More information
on Hilton’s new Sleep Retreats will be made available on the Grand Wailea, A
Waldorf Astoria Resort’s website in the coming weeks.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
