World of Hyatt, Hyatt's loyalty program, and fitness giant Peloton are teaming up for a
first-of-its-kind loyalty program.
The just-announced program will reward its loyalty members
with more opportunities to earn World of Hyatt points, which can be used for
future bookings, upgrades, and experiences when they use Peloton equipment at
any Hyatt property in any country where Peloton is currently operating.
“Hyatt takes pride in setting a new standard of wellbeing
for travel with new collaborations, products and experiences across our global
portfolio that invite guests to lean into the transformative power of travel,”
Vice President of Wellbeing at Hyatt TJ Abrams said.
“Dedicated to caring for our guests and members so they can
be their best, Hyatt is coming together with Peloton as the first hospitality
brand with plans to reward its members for workouts at participating hotels
everywhere Peloton operates,” Abrams continued.
An All-New Focus on Fitness
Hyatt and Peloton's new collaboration is planned to set up
Peloton equipment at over 800 Hyatt properties and show Peloton classes on
guestroom TVs at almost 400 Hyatt properties across the U.S., Canada, the U.K.,
Germany,
Austria, and Australia.
The new collaboration will also feature special offers on
Peloton equipment and 60-day free trials for the Peloton app for World of Hyatt
members. It will also offer new business-focused, non-equipment-based Peloton
classes for corporate meetings and other functions.
“We’re thrilled to be collaborating with Hyatt to give new
and existing World of Hyatt members and guests the ability to prioritize their
wellbeing during their travels,” Senior Vice President and General Manager of
Peloton for Business Greg Hybl said.
“With Hyatt, we are enabling new audiences to experience
Peloton’s cutting-edge technology and world-class content for themselves, and
giving existing Peloton Members more of what they love while on the go,” Hybl
continued. “Being able to maintain a wellness routine while traveling is
difficult for everyone. Our goal is to continue to find innovative ways to
instill a little motivation so everyone can take some time for themselves, even
if they are far from home."
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