WHY IT RATES: The appointment comes ahead of what's poised to be a monumental year for the adventure travel company.-Patrick Clarke, TravelPulse Senior Writer
Australia's award-winning adventure travel company Aurora Expeditions has named Hayley Peacock-Gower as its first-ever Chief Marketing Officer, a newly created role to drive global growth for the Aurora brand.
With more than 20 years' experience in strategic branding, marketing and media for an array of major Australian and global brands and agencies, including News Corp, Fairfax Media, Canon and Leo Burnett, Hayley will spearhead the company's marketing operations worldwide.
"Hayley is a top talent, a passionate and meaningful addition to the Executive Leadership Team," says CEO Monique Ponfoort. "Her extensive background and skills will add immeasurably in building the marketing, content and strategic partnership platform that will drive growth for the Aurora brand."
Hayley's appointment comes at a key moment for Aurora Expeditions with the launch of its second purpose-built ship Sylvia Earle in 2022, and the return to small-ship expedition travel in Antarctica from January 2022.
"This is an incredible opportunity to innovate with new content and transformative experiences which will drive interest and demand while positioning the brand for future growth," says Hayley.
"There is no better opportunity both professionally and personally, especially given the timing, as we accelerate meaningful changes in our ongoing care for the planet programs, and our imminent return to what Aurora Expeditions does best; life-changing small-ship expeditions."
Voted 'The World's Leading Polar Operator' at the 2020 World Travel Awards, Aurora Expeditions has been delivering perspective-altering expeditions to the most remote, unique and biodiverse destinations on the planet for 30 years and is deeply committed to responsible and respectful travel.
The company's new ship, the Sylvia Earle is named after renowned marine biologist, oceanographer and explorer Dr Sylvia Earle with decks dedicated to Dr Earle and six other leading female conservationists: Dr Carden Wallace AM, Jo Ruxton, Sharon Kwok, Bernadette Demientieff, Hanli Prinsloo and Dr Asha de Vos.
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