Last updated: 2:45 PM ET, Wed July 24, 2024
WHY IT RATES: This partnership reaffirms Classic Vacations as the premier platform for travel advisors to deliver complete, curated itineraries from luxury accommodations to excursions and activities. —Janeen Christoff, TravelPulse Managing Editor
Classic Vacations announced its new partnership with Project Expedition, a leading portal for travel advisors to discover and book excursions and tours.
The first integrated partnership within Classic Vacations' new booking engine, this collaboration pairs the expertise and resources of two renowned global travel companies by bolstering Classic's attractive portfolio of highly curated hotels, air travel, and transportation, with exceptional tours and activities.
Project Expedition brings an extensive network of experiences, with new options added weekly from top-rated in-destination partners. Travel advisors can now integrate world-class excursions, tours, day passes, multi-day trips, private and group attractions, and ticketed events into their client's itineraries, directly through Classic Vacations.
"For nearly 50 years, Classic Vacations has been dedicated to a customer-driven strategy, and we remain steadfast in our goal to exceed travel advisors' expectations," said Melissa Krueger, CEO of Classic Vacations. "This collaboration represents a significant leap in our commitment to travel advisors by putting modern technology at their fingertips. Every phase of the Classic Vacations digital transformation is guided by advisors. In fact, it was our advisors who suggested that we partner with Project Expedition. Now they can book thousands of amazing experiences using our upgraded booking platform."
By integrating Project Expedition into the Classic Vacations booking engine, Classic provides the advisor community with a streamlined experience to earn commission while offering their clients frictionless itineraries, marking a significant step forward in travel advisor technology. Project Expedition's thoughtfully selected portfolio includes exclusive experiences and activities from the highest-rated tour operators across the globe, including thousands in preferred Classic Vacations destinations like Europe, the Caribbean, Hawaii, and Mexico. Kreuger emphasized this, pointing out that the Classic Vacations booking platform already includes over 1,400 Project Expedition tour and activity options in Europe alone with more to come.
In Rome, for example, Advisors now have the option to package private sightseeing tours of the Colosseum, the Sistine Chapel, and the Vatican. In Paris, options include walking tours where travelers can take in the iconic Eiffel Tower and the Louvre, pausing for wine tasting along the way. In St. Lucia, options include island tours, rum tastings, mud baths, and catamaran charters. In Maui, travelers can venture on a guided sunrise bike tour of the Haleakala Volcano, or in Cancun, Tulum, and Playa del Carmen, travelers can enjoy a personally guided once-in-a-lifetime adventure to Chichen Itza and its surrounding cenotes. Project Expedition's unique offerings, combined with Classic Vacations' best-in-class luxury portfolio of award-winning hotels, affiliate products, and vacation rentals, ensure exceptional quality, service, and memories for savvy travelers.
"Our partnership with Classic Vacations opens up a world of possibilities for travel advisors," said Rob Keen, co-founder of Project Expedition. "By integrating our extensive inventory of curated experiences with Classic Vacations' renowned booking platform, we're collectively empowering advisors to create more robust itineraries that truly elevate the luxury travel experience," said Keen.
Classic Vacations recently announced a significant technology investment to empower travel advisors, including enhancements to push itineraries through an elevated AXUS integration, a new Classic VIP Connect program that informs 5-star hotels of an advisor's preferred clients' arrival, and the enhanced booking platform that allows the curation of multiple destinations in one itinerary. Classic Vacations continues to build an exceptional online experience for luxury Travel Advisors while also offering advantageous commissions and access to the industry's leading Advisor incentive program, Royalty Rewards.
Classic Vacations, which is owned by The Najafi Companies, takes pride in continually enhancing its online booking features and benefits, always driven to lead the industry and serve the modern-day travel advisor.
SOURCE: Classic Vacations press release.
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