PHOTO: Contiki's #NOREGRETS Campaign delivers the youth tour operator's brand messaging of living life to the fullest. (courtesy Contiki Vacations)
Youth tour operator Contiki Vacations is kicking off a promotional campaign it calls its #Noregrets Adventure Challenge Around the World.
The campaign is designed to broadcast Contiki's basic brand message, targeted to its clientele age 18-35: "Life is meant to be lived to the fullest, an adventure taken on with passion and looked back on with absolutely no regrets," as stated in Contiki promotional material.
The campaign will start Feb. 17 and will run eight weeks with a new video each week spotlighting a new destination. The videos will be hosted by different Contiki Ambassadors, such as Billabong surfer Felicity Palmateer and YouTube vlogger Alli Trippy, and will portray Contiki adventures in various places around the world.
Each video will present a challenge question, answering the question is how to enter to win one of eight prize trips to be given away during the campaign.
To enter the contest, log onto www.contiki.com/adventurechallenge.
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