Majority of Americans Favor Using Travel Agents

Image: PHOTO: Travel agent at work. (photo courtesy of Thinkstock)
Image: PHOTO: Travel agent at work. (photo courtesy of Thinkstock)
Donald Wood
by Donald Wood
Last updated: 11:10 AM ET, Thu September 20, 2018

A new study found that around 75 percent of Americans would consider working with a travel agent to plan their vacations.

According to research from AAA Travel, millennials are just as likely as baby boomers to say they are planning to use a travel agent for a trip, with a total of 27 million travelers planning to do so within the next year.

The study also found that 46 percent of respondents feel that working with a travel agent adds value to their trip. Agents also ensure a smooth experience on more complicated and expensive trips.

"Whether it's a once-in-a-lifetime vacation, first time overseas or an annual family getaway, travelers want to make the most of out of any trip and are relying on travel agents to ensure that happens," AAA Travel senior vice president Bill Sutherland said in a statement. "Although travelers today have myriad ways in which to book their vacations, they recognize the value of working with a professional, experienced travel agent to make sure there is a return on their travel investment and a lifetime of memories to be made."

While 49 percent of travelers surveyed would consider working with a travel agent for an international vacation, only 22 percent would do so for a vacation within the United States.

Some of the benefits of working with travel agents include saving time, receiving expert recommendations, reducing stress and receiving help when things don't go according to plan while on vacation.


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