Travelers and hockey fans in South Florida will soon have access to an exclusive new event space, thanks to JetBlue.
The carrier has announced it is expanding its partnership as the official airline of the Florida Panthers NHL team for several more years.
With the upgraded agreement, the carrier is launching an all-new destination at the Panthers’ Amerant Bank Arena for hockey fans and JetBlue passengers called JetBlue Landing. The new space will offer “exclusive events, unique experiences and special access opportunities throughout the season,” according to the airline.
The airline will also become the presenting partner of the arena’s refreshed Champions Club, the exclusive space for Club-level ticket holders.
JetBlue’s expanded partnership underscores the carrier’s focus on the South Florida market. In recent years, JetBlue has been significantly growing its presence at airports in the region, including Palm Beach International Airport (PBI) and Fort Lauderdale-Hollywood International Airport (FLL).
In May, the carrier launched flights to 11 new destinations from FLL. By the end of 2026, JetBlue plans to operate more than 150 daily departures from Fort Lauderdale and 34 daily departures from Palm Beach.
“As we continue to expand in Fort Lauderdale and welcome new customers across the region, growing our partnership with the Florida Panthers just feels right,” said Stephanie Evans Greene, JetBlue's senior vice president of marketing and brand. “The Florida Panthers organization understands what it means to show up for this community the way we do. This is about more than putting our names together. It’s about finding real ways to connect with fans and celebrate everything that makes South Florida unlike anywhere else.”
JetBlue Landing is scheduled to debut at Amerant Bank Arena for the 2026-2027 NHL season.
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