Alaska Airlines CEO Says Leisure Bookings Are 'Back to Pre-Pandemic Levels'

Image: Alaska Airlines plane. (photo via Alaska Airlines)
Image: Alaska Airlines plane. (photo via Alaska Airlines)
Rich Thomaselli
by Rich Thomaselli
Last updated: 10:12 AM ET, Sat May 22, 2021

More and more airline CEOs are going public with their sentiments, and more and more are expressing the same message.

Optimism.

Alaska Airlines CEO Ben Minicucci is the latest, telling NBC Nightly News anchor Lester Holt that leisure bookings are "back to pre-pandemic levels."

"With the pace of vaccinations increasing, we saw a significant step change in March," Minicucci said. "We actually, for the first time, achieved positive cash flow in March after 12 months of burning cash. And, so, things are looking more optimistic."

That doesn't mean the industry is out of the woods just yet.

The coronavirus pandemic did a number on aviation in the last 15 months. Business travel and international travel are down significantly, and that has helped keep current overall airline capacity at about 65-70 percent of its total from 2019.

"We believe that on the domestic leisure side we're pretty much 100 percent," Minicucci said, "and for to get us back to 2019 levels, we're forecasting to be back there by the summer of 2022."

One thing that would help speed the return? No more masks.

Minicucci said it would be easier for the airline if the government eventually dropped the mask requirement on airplanes.

"I think as vaccinations increase, I think we've proven scientifically that the environment onboard the aircraft is safe with HEPA filters and the way the air circulates on the airplane," he said. "I'm hoping that the government does relax that policy. But for now, it is a federally mandated requirement and we'll comply with that."


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Building an Ethical Social Proof System for Your AgencyWednesday, September 2, 2026
2:00pm Eastern
 A 55-minute webinar built for travel advisors ready to turn happy clients into their most...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
Building an Ethical Social Proof System for Your AgencyWednesday, September 2, 2026
2:00pm Eastern
 A 55-minute webinar built for travel advisors ready to turn happy clients into their most...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...