Cruise & Cruise Line

Viking Goes Public With the Biggest US IPO of the Year

Image: The Viking Star. (photo courtesy of Viking)
Image: The Viking Star. (photo courtesy of Viking)
Sarah Kuta
by Sarah Kuta
Last updated: 12:35 PM ET, Wed May 1, 2024

Viking is now a public company.

The cruise line priced its initial public offering at $24 per share—near the top of its target range of $21 to $25 per share range—to raise $1.54 billion for the company and two investors, reports Bloomberg. Shares are slated to begin trading today on the New York Stock Exchange under the ticker “VIK.” 

With a valuation of $10.35 billion, Viking is the biggest U.S. initial public offering so far this year, per Reuters. The 27-year-old company’s IPO included 64,041,668 ordinary shares—11,000,000 offered by the company and 53,041,668 offered by selling shareholders. 

Viking chairman Torstein Hagen and other members of the Viking leadership team rang the opening bell at the New York Stock Exchange this morning.

“Today marks a historic day for Viking and our family of employees, guests, travel advisors and valued partners around the world,” says Hagen.

“We have always done things differently from others in the travel industry. We create experiences for thinking people, and ever since the beginning, our vision has been that travel should be more about the destination and local culture. Now, as one of the world’s leading travel companies, we are capitalizing on significant opportunities ahead to meet increasing demand for culturally enriching experiences and our guest’s desire to explore the world," Hagen continued.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Sarah Kuta

Sarah Kuta

Sarah Kuta is a writer and editor based in Longmont, Colorado. Her work has appeared in Travel+Leisure, Conde Nast Traveler, AFAR, Food&Wine, Smithsonian magazine, National Geographic, Lonely Planet, Robb Report, the Toronto Star, the Denver Post and many other publications. Sarah has a degree in journalism from Northwestern University. She can be reached at [email protected]  You can follow her on social media https://www.instagram.com/kutasarah/ and https://twitter.com/SarahKuta

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.

Don't Miss These Travel Agent Events and Trainings

Upcoming Event
Selling More with TAP: Unlock the Value of Portugal StopoverMonday, November 9, 2026, 2:00PM EasternJoin TAP Air Portugal and Visit Portugal for an exclusive webinar dedicated to TAP's Portugal Stopover...
Upcoming Webinar
Wildlife, Culture & Warm-Weather AdventureTuesday, November 10, 2026, 2:00pm EasternFrom extraordinary wildlife encounters to vibrant cultures and breathtaking landscapes, discover how...
Upcoming Webinar
Black Friday Is Just the Beginning with ALG Vacations®Wednesday, November 11, 2026 2:00pm EasternJoin ALG Vacations® on November 11 for a special webinar featuring Jacki Marks, Jim Tedesco, and Ben...
Upcoming Event
Selling More with TAP: Unlock the Value of Portugal StopoverMonday, November 9, 2026, 2:00PM EasternJoin TAP Air Portugal and Visit Portugal for an exclusive webinar dedicated to TAP's Portugal Stopover...
Upcoming Webinar
Wildlife, Culture & Warm-Weather AdventureTuesday, November 10, 2026, 2:00pm EasternFrom extraordinary wildlife encounters to vibrant cultures and breathtaking landscapes, discover how...
Upcoming Webinar
Black Friday Is Just the Beginning with ALG Vacations®Wednesday, November 11, 2026 2:00pm EasternJoin ALG Vacations® on November 11 for a special webinar featuring Jacki Marks, Jim Tedesco, and Ben...