by Donald Wood
Last updated: 12:00 AM ET, Wed July 19, 2017
Pre-flight safety videos are a necessity when traveling via plane, but British Airways has announced the release of a new video for September featuring several popular celebrities.
Using some of England's best-loved personalities-including Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton-British Airways has crafted a video that will help passengers absorb important safety messages.
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In addition, the safety video will also help raise money for Flying Start, the global charity partnership between British Airways and Comic Relief.
"It's extremely important to us that customers engage with our safety video, and involving some of the nation's most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish - and remember," British Airways CEO Alex Cruz said in a statement.
"We've worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020."
[READMORE]READ MORE: 5 Awesome Ways to Use British Airways Rewards[/READMORE]
The video shows 10 celebrities auditioning for a coveted part in the safety video via humorous sketches in front of comedian Asim Chaudhry. While making travelers laugh, they will also be simultaneously demonstrating the safety features and procedures on the aircraft.
To end the safety video, Rowan Atkinson channels his inner Mr. Bean and fumbles around his seat for loose change to place in a Flying Start envelope.
Passengers will be able to donate money to the foundation using the envelopes available to customers on British Airways flights.
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