by Brian Major
Last updated: 6:00 PM ET, Thu September 25, 2014
PHOTO: The Hyatt Ziva Rose Hall and Hyatt Zilara Rose Hall resorts will open in November.
One of several new hotel properties scheduled to open in Jamaica this year, the side-by-side Hyatt Ziva Rose Hall and Hyatt Zilara Rose Hall resort will offer guests a "six-star" experience that represents a watershed in the all-inclusive category, according to Kevin Froemming, executive vice president and chief marketing officer for Playa Resorts Management.
The Hyatt Ziva Rose Hall (designed to accommodate families) and Hyatt Zilara Rose Hall (an adults-only resort), Hyatt's first all-inclusive resorts in the Caribbean, will open on November 23. "The resort will offer a six-star experience that we will build from the ground up," said Kevin Froemming, executive vice president and chief marketing officer for Playa Resorts Management, the operational unit of Playa Hotels & Resorts.
"It's quite remarkable to see some of the changes in the all-inclusive business. It used to be all inclusives were known for somebody who wanted to take a vacation and was very conscious of costs and money and that kind of thing," said Froemming. "It is elevated now to where the most successful companies are those that are delivering five-, five-star plus deliverables."
Hyatt and Playa are investing $80 million to renovate the former Ritz-Carlton Rose Hall property to create the new resort. "I believe it's going to be the single nicest resort in all of the Caribbean," said Froemming.
[BLURB]"It represents what we believe is the evolution of all-inclusives. We have taken the best of what we've seen and then come up with unique and cool things." - Kevin Froemming[/BLURB]
"It represents what we believe is the evolution of all-inclusives. We have taken the best of what we've seen and then come up with unique and cool things," he said. "Everyone is going to want to be up at our Moroccan rooftop lounge where we will have Jamaican staff wearing the fez hats and doing the hand-over-the-heart thing. It's going to be cool."
Froemming said Playa has blocked 150 rooms per night during the resort's first 60 days in operation for travel agents and industry professionals. "That's part of our commitment to travel agents, allowing them to experience our resorts."
The two resorts will feature a "hotel within a hotel" concept as the two properties will share the same grounds and many of the same amenities but will offer distinctly different experiences.
The resorts will share a 1,500-foot stretch of private beach framed by lush green mountains and feature several dramatic cascading pools. The resorts will also offer 24-hour suite service, a full-service spa and wellness center, 10 restaurants, bars and lounges, enhanced luggage and beach butler services and fire pits dotting the property.
Hyatt Ziva Rose Hall will feature 387 suites including 43 premium swim-up suites with oversized terraces and garden and ocean views. The property will also offer five swim-up pools and three whirlpools, and a children's program.
Designed as an indulgent escape for adults, Hyatt Zilara Rose Hall will offer gourmet dining and lounges that feature premium, branded beverages. The property will feature 234 guest suites including 32 swim-up suites, plus four private pools, a pool bar and restaurant surrounded by chaise lounges and Bali Beds and a private beach.
In addition, Playa Resorts Management is partnering with Island Routes Caribbean Adventures to offer complimentary airport ground transfers for guests of Hyatt Ziva Rose Hall and Hyatt Zilara Rose Hall. Resort guests will also enjoy a private VIP lounge at Jamaica's Sangster International Airport.
Froemming called Island Routes the premier ground transportation and tour company in Montego Bay. "We will be fulfilling this expectation of personal service even before our guests arrive at our new resort," he said.
"Providing complimentary VIP ground transportation service for our guests, as well as an exclusive airport lounge with butler service, is just another special touch that we are adding to the all-inclusive experience," said Froemming.
"[We] look forward to a long and successful partnership as this new brand makes its mark on Jamaica," said David Shields, lsland Routes' general manager. "Our commitment is to provide exceptional service and forge a long lasting relationship," he said.
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