Iberostar and Sener (engineering and technology group), have
launched BRAIAN, a virtual operator based on artificial intelligence and
designed to reduce energy consumption at
its hotels and ensure guest comfort.
BRAIAN (a play on words brain and artificial intelligence)
is geared toward the company’s commitment to climate action, a key focus area
of the Iberostar Wave of Change movement addressing two objectives: achieving
energy savings of 35 percent and a reduction of 85 percent of scope 1 and 2
emissions by 2030, 20 years before the industry’s target.
The system manages to predict more precisely the energy performance
of hotels and optimize their operation by means of a system that
anticipates needs for the purpose of better decision-making.
As a result, the tool centralizes and analyzes energy data
from different variables of the chain's management systems, such as the hotel's
control system or BMS and the hotel's occupation in a given period or PMS, and
other external data, such as the weather forecast, in order to integrate them
into a single platform.
BRAIAN will soon be operational at the Iberostar Selection
Cancun (Mexico) and is already available in the Spanish hotels of Iberostar
Waves Royal Andalus (Cádiz), Iberostar Waves Alcudia Park and Iberostar
Selection Playa de Palma (Mallorca).
Álvaro Sánchez López, Global Director of Sustainability,
Integration and Impact at Iberostar Hotels & Resorts, said, “This project
represents our commitment to innovation, sustainability and providing our
customers with an excellent experience. We have a solid roadmap for the
decarbonization of our operations, and BRAIAN contributes on this path. We
highly value the support it offers to our maintenance staff”.
Guillem Peris, director of the Respira project at Sener said
in a statement, “Iberostar has set an ambitious goal to reduce its emissions
and move towards a more sustainable model, committing to technology and data in
its achievement.
He added, “We are glad that they have trusted in our AI
capabilities for this endeavor. BRAIAN is the materialization of Iberostar's
commitment to new technologies aimed at maximizing efficiency in its hotels
and, as a result, improving customer experience.”
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