by Donald Wood
Last updated: 11:45 AM ET, Tue February 20, 2024
Marriott Bonvoy announced the launch of its “Score Big with
Marriott Bonvoy Game Day Rituals” campaign and contest to celebrate its eighth
year as the Official Hotel Partner of the NCAA and the 2024 March Madness
tournament.
The new “Game Day Rituals” campaign features a variety of
NCAA athletes, coaches, and fans as they prepare for games at various Marriott
Bonvoy hotels, including women’s college basketball coach and Marriott partner,
Sydney Carter, meditating at the JW Marriott Clearwater Beach Resort & Spa.
To celebrate, Marriott
Bonvoy is hosting a contest, with the winner getting an exclusive
experience at the Women’s Final Four tournament in Cleveland, Ohio.
“Our Game Day Rituals campaign encapsulates the exceptional
travel experiences that Marriott Bonvoy provides for travelers, from sports
fans to players and coaches alike,” Marriott Vice President Mandy Gill said. “Whether
it is our convenient accommodations, exceptional associate service, or key
amenities, each Marriott Bonvoy brand helps bring game day rituals to life,
complementing every fan’s unique personality, passion, and lifestyle.”
Running through March 11, sports fans can visit scorebigwithmarriottbonvoy.com,
enter their Marriott Bonvoy number or sign up to become a member for free, and
share their most eccentric game day rituals.
One fan will win a grand prize for two including flights and
hotel accommodations, transportation, courtside seats, food and beverage
vouchers for the Semi Final and Championship games, and a game day rituals
session with Sydney Carter.
Travelers who don’t win the Marriott
Bonvoy Game Day Rituals Contest will still have an opportunity to get in on
the excitement by bidding on a Marriott Bonvoy Moments package for a similar
fan experience.
According to a Marriott Bonvoy survey, 63 percent of sports
fans who have game day rituals think their team will lose if they don’t
complete their rituals, and 50 percent would even wear a rival team’s apparel
for a week if it meant their favorite team would win.
In addition, 74 percent of sports fans who have game day
rituals said they would risk their job to watch their team play for a
championship during work hours.
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