Marriott Bonvoy Announces Exclusive Access to Beyonce's Cowboy Carter Tour

Image: Marriott Bonvoy Beyoncé's Cowboy Carter Tour (Photo Credit: Marriott International, Inc.)
Image: Marriott Bonvoy Beyoncé's Cowboy Carter Tour (Photo Credit: Marriott International, Inc.)
Noreen Kompanik
by Noreen Kompanik
Last updated: 11:45 AM ET, Wed April 2, 2025

Travel award program, Marriott Bonvoy, is giving a few lucky fans an exclusive ticket to the hottest destination of the year – Beyoncé's COWBOY CARTER TOUR.

As an official hotel partner, Marriott Bonvoy invites members to saddle up for VIP tour experiences, creating unforgettable moments for music fans through an epic getaway with your Beyhive to exclusive packages starting at just Marriott Bonvoy point with stops from LA to Paris and Atlanta.

"The COWBOY CARTER TOUR is more than a concert—it's a cultural moment, and we're thrilled to give our members and Beyoncé's fans exclusive access to be part of it," says Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International.

She added, "This partnership goes beyond providing a place to stay - we have designed fun ways for Marriott Bonvoy's Beyoncé fans to immerse in shared experiences with friends and loved ones, and to enjoy more of the COWBOY CARTER TOUR - beyond the show."

Ways to become part of the COWBOY CARTER TOUR include:

Bring Your Beyhive Ultimate Friends Trip

This Ultimate Friends Trip Grand Prize package will bring five winners, along with five of their friends, to select performances in New York, London, Paris, Houston, and Atlanta. The prize will include six flights, six concert tickets, three hotel rooms, and a glam squad to get ready for the night.

The Where Can We Take You? Concert Package

Prize packages that offer two tickets for the COWBOY CARTER TOUR and a Marriott Bonvoy Welcome Gift. Packages are available for multiple tour stops including Chicago, New York, London, Paris, Houston, Washington, D.C., and Atlanta. Fans can enter for a chance to win the sweepstakes starting April 2, 2025.

Dropping For 1-Point

A single Marriott Bonvoy point can grant you access to the COWBOY CARTER TOUR. Marriott Bonvoy will offer its coveted 1-Point Drops for each night of the tour in Los Angeles and London through the Marriott Bonvoy Moments platform.

Using just one point earned from travel or everyday activities like daily credit card purchases, a rideshare, or dining out, fans can join the trailblazing tour with two tickets to the show and a Marriott Bonvoy Welcome Gift. Marriott Bonvoy will launch 11 1-Point Drops, each occurring on different days for the Los Angeles and London shows. The first 1-Point Drop goes live on April 7, 2025, at noon (ET) for the first COWBOY CARTER TOUR show in Los Angeles on April 28.

Full details of the tour and sweepstakes are available on the Marriott Bonvoy website.


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Noreen Kompanik

Noreen Kompanik

Noreen Kompanik is a San Diego based journalist who is also the co-owner and publisher of Rovology, Travel By Vacation Rental and Book Cottages magazines. She transitioned to freelance writing after spending 35 years as a registered nurse. She is also a regular contributor to Europe Up Close, GoNOMAD, Edible San Diego, International Living, and San Diego Explorer. When she’s not home in sunny San Diego, you’ll likely find her in an exotic beach destination or exploring the backroads of Europe. You can find her on social media as @noreenwriter.

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