Samantha Gorin, Sales Director, Western USA and Key Accounts, Aurora Expeditions. (Photo Credit: Aurora Expeditions)
WHY IT RATES: The beloved industry veteran boasts more than two decades of experience across a wealth of sectors, including air consolidation, tour operations and luxury resorts.—Patrick Clarke, TravelPulse Senior Editor
Aurora Expeditions, a global leader in responsible and immersive small ship exploration, has announced the appointment of Samantha Gorin as Sales Director, Western USA and Key Accounts. In this role, Gorin will be responsible for driving revenue growth in the Western USA, assisting in developing the region’s sales strategy and supporting independent advisors and key accounts.
Gorin is a seasoned sales leader with 25 years of experience in the travel industry, bringing a diverse background across nearly every segment, including air consolidation, tour operations, and luxury resorts, to the Aurora Expeditions team. The core of her experience lies in expedition travel, having previously spent six and a half years as a regional sales director with Lindblad Expeditions supporting independent advisors, key accounts and host agencies, working closely with travel advisor partners and their clients to bring expedition experiences to life.
"I am thrilled to join the talented team at Aurora Expeditions and help further elevate the brand’s presence in the Western USA,” said Gorin. “Having spent years supporting travel advisors and building partnerships across various travel sectors, including expedition travel, I look forward to helping more travelers experience the magic of exploration. It’s a privilege to have the opportunity to work with a team dedicated to providing immersive and sustainable travel experiences to the world’s most remote destinations.”
The addition of Gorin rounds out Aurora Expeditions’ North American sales team, joining a dynamic group of seven professionals committed to strengthening the company’s presence and impact in the North American market. With their combined expertise and strategic focus, the team is well-equipped to drive growth and amplify brand recognition across the region. The Aurora Expeditions’ North American sales team includes Preston Caddell, Sales Director, Midwestern USA & Key Accounts; Scott Harner, Sales Director, Eastern USA & Key Accounts; Stephanie Roles, Sales Director, Canada; Bonnie Newman, Director of National & Wholesale Accounts; Carmen Wakileh, Business Development Sales Support; and Kris Endreson, Vice President of Sales, North America.
“With Samantha’s addition, our North American sales team is now complete, and we’re excited to leverage her extensive experience in the travel industry and her passion for expedition travel,” said Endreson. “The Western USA continues to be an emerging market for our team and we’re looking forward to growing our footprint in the area with Samantha’s support as we further cement Aurora Expeditions as a leading choice for adventure travel.”
SOURCE: Aurora Expeditions press release.
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