by Jen Mallia
Last updated: 9:00 AM ET, Wed May 13, 2026
Canadian and US travel advisors are invited to join Brendan Vacations on a unique FAM that offers the choice to travel the way they want: by train, by private car or in a small group tour. All three tours will meet at Ashford Castle as the trip culminates with a memorable stay.
"The best way to match a client with their perfect Celtic experience is to have lived it yourself, and Brendan Vacations' new FIT FAM is built to help advisors do exactly that," said Whitney Ramirez, SVP Sales, Brendan Vacations North America. "Advisors will master the craft of selling Ireland through expert-led training, build relationships with fellow advisors and the Brendan Vacations team on-trip, and return equipped with firsthand knowledge of each of Brendan's personalized FIT travel styles."
The trips are hosted by Brendan Vacation’s Director of Sales, Katie Jessup, and Sales Managers Donna Looby and Kevin Loftus.
Itineraries include:
Kilkenny & Ashford Castle: See the medieval town of Kilkenny with a Local Host and join a storytelling tour visiting landmarks like Kilkenny Castle, Rothe House, and St. Canice’s Cathedral, along with a culinary walking tour.
Westport & Ashford Castle: Explore the rich foodie scene of Westport, landscapes of Achill Island, cycle the Great Western Greenway, and visit the iconic Kylemore Abbey.
Killarney & Ashford Castle: Visit Ireland's scenic south, experiencing a horse-drawn jaunting car tour through Killarney National Park and exploring the Ring of Kerry, including a Deluxe Seaweed Experience, a MAKE TRAVEL MATTER® Experience.
Once at Ashford Castle, advisors will enjoy a fine dining dinner at the George V Restaurant and take part in a falconry experience at the oldest falconry school in Ireland.
"Travel advisors are at the core of everything we do, and this FAM is our commitment to that partnership in action," said Catherine Reilly, Managing Director of Brendan Vacations. "Ireland is in our DNA and we want every advisor who sells it to feel as passionate about it as we do. We are thrilled to be introducing this new opportunity for advisors to experience multiple Brendan travel styles in one journey, and look forward to making it an annual tradition.”
The trips run from Oct. 17-22, 2026 with the first round of confirmations sent out June 15, 2026. Each FAM is being offered at USD $1,099 for twin share. Airfare and additional nights are your own responsibility.
Advisors can apply here and are encouraged to apply early to secure their preferred itinerary.
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