Alaska Airlines Reprises Popular Russell Wilson Promotion to Kick Off Football Season

Image: PHOTO: Alaska Airlines Boeing 737. (Photo via Alaska Airlines)
Image: PHOTO: Alaska Airlines Boeing 737. (Photo via Alaska Airlines)
Laurie Baratti
by Laurie Baratti
Last updated: 2:20 PM ET, Sat September 7, 2019

Just in time for the September 8th home opener, Alaska Airlines has announced that it's bringing back its popular Russell Wilson promotion for the 2019-2020 season.

Alaska passengers wearing the Seattle Seahawks' star quarterback's Number 3 jersey will be granted early boarding on all flights departing from Seattle for the remainder of the football season.

"Offering pre-boarding for guests sporting their No. 3 jerseys is just one way we celebrate our hometown quarterback here at Alaska Airlines," said Natalie Bowman, Alaska Airlines' managing director of brand and marketing communications. "We invite all Seattle sports fans to join us in cheering on Russell ahead of his team's season opener."

Dubbed Alaska Airlines' Chief Football Officer, Wilson has signed on for a multi-year partnership with the airline to engage and strengthen their local community.

In his special role, Wilson works with Alaska to support various youth charities and educational programs, including the Strong Against Cancer initiative, whose goal is to end childhood cancer; his own Why Not You Foundation, which seeks to empower youngsters by encouraging them to believe in themselves and dream big; and the Russell Wilson Academy, a football camp for bringing up young players.

During football season, Wilson personally visits patients at the Seattle Children's Hospital and, at the airline's annual No Time To Sleep event, he joins with Alaska in celebrating South Seattle's Highline Public Schools district's upcoming graduates, encouraging students to strive fearlessly for their goals and celebrate their accomplishments along the way.


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Laurie Baratti

Laurie Baratti

Assistant Editor

Laurie Baratti is an Assistant Editor for TravelPulse. She is a San Diego-based journalist whose work has previously appeared in publications like TravelAge West, SPACE, Modern Home + Living, Montage, and Sandals Life magazines. Travel writing has long been her passion, and she is always looking for excuses to explore the world outside of her native California. Laurie is also a lifelong equestrian, a proud pet-parent, and an underground advocate of the Oxford comma.

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