Cruise & Cruise Line

Agents Reporting Small Ships, River Cruises Becoming More Popular

Image: PHOTO: Viking river cruise in Budapest. (photo via Viking Cruises)
Image: PHOTO: Viking river cruise in Budapest. (photo via Viking Cruises)
Rich Thomaselli
by Rich Thomaselli
Last updated: 12:11 PM ET, Mon July 20, 2020

Bookings for small-ship itineraries and river cruises have increased, travel agents say, as traditional cruises have been canceled or suspended due to the coronavirus pandemic and a general reticence to get back on a big boat.

According to a report by Fox Business News, a survey of agents found that more than 34 percent of their clients wish to convert previous vacation bookings to a small-ship cruise. The survey of nearly 500 travel advisors was conducted by Scenic Group.

The survey found that more than 60 percent of travel advisors reported that river cruises account for 25-50 percent of all bookings while 75 percent see small-ship cruise bookings of 250 passengers or less growing to as much as 25 percent of their cruise business.

Fifty-five percent of travel agents surveyed said their clients' top three concerns are related to safety concerns around COVID-19, including "needing to know the ship's response protocols for any onboard outbreak," "knowing the proactive safety measures the cruise line is taking to prevent outbreaks," and "how the onboard experience will change including food service."

The cruise ship industry has been battered by the virus, as the Centers for Disease Control last week extended a no-sail order for the third time. According to the CDC's new order, there have been a total of 2,973 coronavirus cases, or coronavirus-like illnesses, and 34 deaths on cruise ships between March 1 and July 10.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
The Art of Destination Recommendation: Alternative Destination Strategies for Travel AdvisorsTuesday, August 18, 2026
2:00pm Eastern
What if your next best sale is a destination your client hasn’t considered—and you’ve never visited?...
Upcoming Webinar
From Interest to Booking: Selling HANKYU × PONANT Japan CruisesFriday, August 21, 2026
4:00pm Eastern
Take the next step in selling HANKYU × PONANT Japan cruises with a practical, advisor focused look at...
Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
The Art of Destination Recommendation: Alternative Destination Strategies for Travel AdvisorsTuesday, August 18, 2026
2:00pm Eastern
What if your next best sale is a destination your client hasn’t considered—and you’ve never visited?...
Upcoming Webinar
From Interest to Booking: Selling HANKYU × PONANT Japan CruisesFriday, August 21, 2026
4:00pm Eastern
Take the next step in selling HANKYU × PONANT Japan cruises with a practical, advisor focused look at...