Cruise & Cruise Line

Hurtigruten Celebrates Travel Advisor Appreciation Month With $12,000 Cruise Package Giveaway

Image: A Hurtigruten ship in Raftsundet, Norway (Photo Credit: Trym Ivar Bergsmo/Hurtigruten)
Image: A Hurtigruten ship in Raftsundet, Norway (Photo Credit: Trym Ivar Bergsmo/Hurtigruten)
Sarah Kuta
by Sarah Kuta
Last updated: 5:00 PM ET, Mon May 5, 2025

Hurtigruten is celebrating Travel Advisor Appreciation Month with its biggest giveaway to date: A cruise package worth more than $12,000.

The package includes a sailing  for two on one of Hurtigruten’s Original Coastal Express or Signature voyages. Also included are flights, $300 in onboard credits, dinner in the ship’s fine-dining restaurant and a taste of Hurtigruten’s unique “Bubbles of the Sea” sparkling wine.

All travel advisors who are part of Hurtigruten’s travel advisor Facebook group are automatically entered to win. Unregistered advisors must join the Facebook group by May 31 to be eligible, and the winner will be drawn on June 2. The package must be booked at least 60 days in advance and must conclude by May 31, 2026.

Hurtigruten offers travel advisors 5 percent commissions on excursions, exclusive agent pricing, a popular “Sell Three, Sail Free” campaign and no non-commissionable fees. The company works with Branch Up, a platform that automatically posts promotions to travel advisors’ social media pages. Hurtigruten is also partnering with Approach Guides to help support advisors’ marketing efforts. 

“Our partnership with travel advisors in North America is such an important part of our business and we are so grateful for their continuous support,” says Carly Biggart, head of Hurtigruten Americas. 

She adds: “Now that Hurtigruten is a fully stand-alone brand after last year’s brand split, we try to constantly build additional support for our advisors that ensures their clients have the best possible experience with us.”


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