by Sarah Kuta
Last updated: 7:40 AM ET, Thu May 7, 2026
MSC Cruises is launching a new artificial intelligence assistant called MSC Concierge.
Available 24/7, the free service joins the existing MSC for Me digital ecosystem, allowing guests to make requests and ask questions through a conversational chat on their smartphone or tablet.
Available in 68 languages, MSC Concierge can answer questions, book services, make restaurant reservations, book spa treatments and reserve shore excursions, as well as check account balances or find entertainment.
No paid-for internet package is required—guests simply connect to the ship’s Wi-Fi.
It is now available on majority of the line’s ships and will be rolled out fleetwide by the of the month. During a pilot program, MSC Concierge saw a 93 percent service satisfaction score from over 170,000 guests exchanging over one million messages.
“We are dedicated to offering our guests the ultimate holiday experience across every touchpoint of their cruise,” says Gianni Onorato, chief executive officer of MSC Cruises. “Combining the latest technology with the warm hospitality of our crew, we are enabling guests to personalize their journey like never before, to create an experience which is truly theirs."
"MSC Concierge allows guests to access the information they need instantly and make service requests from the comfort of their cabin or sun lounger, giving them more freedom to enjoy their time on board, discover new experiences, and make the most of every moment at sea," Onorato continued.
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