by Sarah Kuta
Last updated: 10:15 AM ET, Wed January 8, 2025
MSC Cruises will run a 60-second commercial during Super Bowl 59.
The commercial, which will appear during the game on February 9, will highlight the line’s newest ship, MSC World America, which is slated to debut in April from Miami.
Two yet-to-be-named celebrities will star in the promo.
MSC Cruises partnered with independent creative agency Highdive to create the Super Bowl commercial.
MSC will use the commercial to launch a national marketing campaign in the United States that emphasizes its newest, most modern ships, onboard amenities, ship-within-a-ship concept, private island destination Ocean Cay MSC Marine Reserve and more.
“Our message is clear: a cruise vacation with MSC Cruises goes far beyond traditional expectations,” says Suzanne Salas, executive vice president of marketing, ecommerce and sales for MSC Cruises USA.
“We offer the experience of a lifetime, seamlessly blending European style with American comfort," Salas continued. "The Big Game provides an unmatched platform to showcase our first campaign and first ship designed specifically for North American guests.”
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