Cruise & Cruise Line

Viking Reports Record-Breaking January Sales

Image: Viking said its 2023 Europe itineraries are thriving. (photo via Viking)
Image: Viking said its 2023 Europe itineraries are thriving. (photo via Viking)
Claudette Covey
by Claudette Covey
Last updated: 3:20 PM ET, Tue February 28, 2023

Viking started the year out with a bang, noting that January served as the company's most successful booking month - ever.

Viking said it had 18 of its top 20 booking days during January including its strongest single sales day.

"For 25 years we have been committed to developing travel experiences for the thinking person," said Viking Chairman Torstein Hagen. "This is what sets us apart. We are pleased that our approach to destination-focused voyages continues to resonate with curious travelers, and we look forward to welcoming even more guests on board around the world in the years to come."

Viking also noted that Europe sales are flourishing, with some 2023 cruises virtually sold out.

Its most popular itineraries include the eight-day "Rhine Getaway" itinerary sailing between Basel and Amsterdam, the eight-day "Romantic Danube" cruise between Budapest and Regensburg, the 15-day "Grand European Tour" voyage between Budapest and Amsterdam, and the eight-day "Paris & The Heart of Normandy" sailing (Paris-Rouen-Paris).

Due to popular demand, Viking has early 2025 dates on the eight-day "Iconic Western Mediterranean" itinerary between Barcelona and Rome, the 10-day "Empires of the Mediterranean" cruise between Venice and Athens, and the 15-day "Viking Homelands" itinerary between Bergen and Stockholm.

"Additionally, with the second season of Viking Expeditions now underway, the company is continuing to experience strong demand for voyages to Antarctica and the Great Lakes," Viking said.

Since 2020, Viking has entered 15 new ships into service.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Journey to HawaiiWednesday, September 30, 2026
2:00pm Eastern
Join us on Wednesday, September 30th, 2026 as we take a virtual journey to the islands of Hawaii....
Upcoming Webinar
The Return of Grand VoyagesThursday, October 1, 2026
2:00pm Eastern
As luxury travelers seek deeper, more immersive ways to explore the world, demand for extended voyages...
Upcoming Webinar
Who is Exoticca and bucket list destinationsFriday, October 2, 2026
2:00pm Eastern
Discover the world of Exoticca and see why extraordinary travel doesn’t have to come with an...
Upcoming Webinar
Journey to HawaiiWednesday, September 30, 2026
2:00pm Eastern
Join us on Wednesday, September 30th, 2026 as we take a virtual journey to the islands of Hawaii....
Upcoming Webinar
The Return of Grand VoyagesThursday, October 1, 2026
2:00pm Eastern
As luxury travelers seek deeper, more immersive ways to explore the world, demand for extended voyages...
Upcoming Webinar
Who is Exoticca and bucket list destinationsFriday, October 2, 2026
2:00pm Eastern
Discover the world of Exoticca and see why extraordinary travel doesn’t have to come with an...