by Donald Wood
Last updated: 5:17 PM ET, Mon September 17, 2018
TripAdvisor announced Monday that it will unveil a new travel feed option on its website and mobile app that will allow tourists to discover more relevant information faster when planning vacations.
During a press conference for TripAdvisor's new site and mobile experience scheduled to launch later this year, the company revealed it is expanding its community beyond travelers to also include brands, social media influencers, publishers and friends.
Travelers will be able to follow and connect with individuals or content creators who share information that is relevant to their interests. TripAdvisor members will be able to create and view new forms of content including photos, videos, and articles.
"TripAdvisor is poised to disrupt the travel industry once again as we create a more personalized and connected community," TripAdvisor CEO Stephen Kaufer said in a statement. "The new TripAdvisor is the one travel site that brings together social-assistive tools, amazing content, and our existing booking capabilities to merge the joy of planning and discovery together into a single experience."
"We are assisting our members at each step of their journey as we become a more personalized, inspirational and useful TripAdvisor," Kaufer continued.
With the intent of providing users with advice and inspiration from their friends, family and trusted experts, members will be able to create "Trips," which can be in-depth travel guides, itineraries or simple wish lists of things to do while on the road.
The news comes after a 2018 study from comScore revealed that 60 percent of people booking travel online went to TripAdvisor during the planning process. Another 74 percent of travelers used TripAdvisor when booking on hotel websites.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
