by Sarah Kuta
Last updated: 4:00 PM ET, Tue May 6, 2025
HX is celebrating Travel Advisor Appreciation Week with a new booking incentive and a new marketing solution.
From now through May 14, the company is offering a $300 booking incentive to thank travel advisors. Travel advisors will receive a $300 Amazon gift card for every new booking made for two guests and $150 for new bookings for solo travelers. Group bookings are eligible when guest names are applied, but interline rates and travel advisor fares are excluded.
In addition, the company is partnering with Approach Guides to debut a new co-branded marketing tool, with a webinar scheduled for May 8. The free platform allows advisors to share pre-built, co-branded content experiences featuring HX itineraries, destinations, offers and signature expedition elements. Advisors can also access a fully integrated co-branded website with real-time pricing and availability.
“HX is the largest expedition cruise company in the world, but many advisors in North America are just getting to know our product,” says Steve Smotrys, managing director and senior vice president of commercial for the Americas. “This partnership gives them everything they need to start promoting HX right away—with intuitive tools that are beautifully designed and built to convert."
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