by Sarah Kuta
Last updated: 12:25 PM ET, Mon March 31, 2025
MSC Cruises is sharing more details about the retail offerings aboard its newest ship, MSC World America.
The ship, which debuts in April, features more than 10,000 square feet of retail space spread across nine shops and boutiques.
“We are thrilled for our future guests to experience our dynamic retail offering aboard our newest ship, MSC World America,” says Georg Schmickler, senior vice president of onboard revenue for MSC Cruises.
The ship will have a new “Luxury at Sea” concept featuring pre-loved accessories from brands like Hermès, Chanel, Dior and Louis Vuitton. Also new will be the Bulova pop-up shop in the ship’s World Galleria, offering watches from the brand. The Sif Jakobs Lab-Grown Diamonds store will be the first of its kind at sea, featuring a curated selection of 14k gold and lab-grown diamonds.
MSC World America will also have a TimeVallée, an Omega Shop, a World of Jewels, an Effy Jewelry store, a 4,000-square-foot Shopping Gallery and an MSC Shop.
“The shopping experience onboard has been thoughtfully designed to cater to every guest, featuring a diverse range of world-class brand partnerships, innovative new concepts and returning guests’ favorites,” says Schmickler. “With our expanded retail offering, our aim is to provide our guests with an exceptional and tailored shopping journey while at sea.”
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