Luxury hotel collection Karisma Hotels & Resorts has announced a television campaign for 2016 for its adults-only, luxury resort chain in Mexico's Riviera Maya.
The 30-second spot for El Dorado Spa Resorts & Hotels by Karisma will begin airing Jan. 11 and continue through April. In addition to airing in key East Coast markets like New York, the ad will be seen in major Midwest markets including Chicago and Kansas City.
Overall, approximately 5,000 spots are expected to air over the course of the first quarter of 2016.
READ MORE: Karisma Continues to Expand at A Rapid Pace
The brief spot aims to highlight Karisma's signature Gourmet Inclusive Experience, which includes access to gourmet cuisine, premium drinks, personalized service and activities.
"Based on extensive research and knowledge of the luxury traveler, the El Dorado Spa Resorts & Hotels by Karisma television commercial appeals to the shifting needs and desires of the modern guest," states the boutique hotel chain. "Rather than simply overindulging in the most lavish food and drink, today's luxury traveler seeks experiences to last a lifetime, truly bringing couples together and creating cherished memories."
Here's a look at the ad that will run over the coming months.
The El Dorado Spa Resorts & Hotels by Karisma collection comprises the El Dorado Royale, El Dorado Maroma, El Dorado Casitas Royale and the El Dorado Seaside Suites. Each of the AAA Four Diamond resorts are adults-only and located beachfront in Riviera Maya, Mexico.
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