by Sarah Kuta
Last updated: 2:10 PM ET, Wed October 23, 2024
Princess Cruises is teaming up with actor and entrepreneur Blake Lively to begin offering her Betty Booze and Betty Buzz beverages onboard its fleet.
Betty Buzz is Lively’s brand of non-alcoholic sparkling soda, while Betty Booze is the actor’s brand of low-ABV, ready-to-drink cocktails. Sips from both lines are now part of the cruise line’s “Love Line Premium Liquors” collection of exclusive wines and spirits curated by celebrities.
The beverages will be rolled out across all 16 ships in the Princess fleet over the next few months. They will be included in the Princess Plus and Princess Premier onboard packages.
“Blake's commitment to delivering high quality drinks with the cleanest ingredients matches our passion to delivering our guests the highest quality experiences grounded in passion, creativity and authenticity,” says John Padgett, president of Princess Cruises. “With the addition of Betty Booze and Betty Buzz to our exclusive 'Love Line Liquors Collection,' we are giving our guests something exciting and new while also expanding drink options to better serve modern, healthy and active lifestyle preferences.”
Other celebrity-backed beverages offered under the “Love Line Premium Liquors” collection include Pantalones Organic Tequila by Camila and Matthew McConaughey; Sláinte Irish Whiskey by Liev Schreiber; Voli 305 Vodka by Pitbull; Melarosa Sauvignon Blanc, Red Blend and Cabernet Sauvignon by Jason Aldean; and Love Prosecco by artist Romero Britto.
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